Our rods are manufactured in a state of the art factory that is equipped with the most up to date technology and machinery. We are in our fourth decade of investment in research and design, purely focused on making the finest tackle in the world. Century rods are used by the world’s longest casters, to seek out far horizons, and by specialists who patrol rocks and shorelines with finesse and sensitivity.
Advanced Fishing is the Sole importer of Century Fishing Products to the USA. Century lives to push the boundaries of performance.